Washington Master Esthetics Practice Exam

Which aspect of product development focuses on public awareness of the product's existence and its functions?

1. Research and Development

2. Marketing

3. Quality Assurance

4. Manufacturing

The correct answer is: Marketing

The correct answer, marketing, pertains to the aspect of product development that involves strategies and actions aimed at promoting awareness of the product among potential customers. This includes creating advertisements, public relations activities, and various promotional campaigns to showcase not just the product's existence but also its benefits and functions. Marketing plays a crucial role in how a product is positioned in the market and ensures that the target audience understands how the product can meet their needs. It encompasses activities that cultivate interest and demand for the product, which helps in driving sales and building a strong brand presence. In contrast, research and development focus on the creation and innovation of the product itself, quality assurance involves ensuring that the product meets certain standards and specifications, and manufacturing is concerned with the actual production process. While these aspects are vital to product creation and integrity, they do not directly address how the product is communicated to the public or how potential customers are made aware of it.